top of page
INTRO
"LOOP" are hypnotic videos that leverages the psychology behind capturing people's attention on social media.
Later it turned into a long term project, exhibited all around the world.
​
We consume a lot of content every day and forget about it seconds later. Sometimes seen as an art piece it is often made for growth hacking techniques. Watching a loop, the audience would wait for something to happen but it doesn't. Video plays again and they never realise it started again, the view counts goes crazy, the algorithm thinks the content is great and show it to even more people.
16 Millions views / +8K followers in one week
PRODUCTS
Brands are often interested in getting more attention.
On top of boosting the statistics it also makes the audience look at a product, non stop, for a long time.
PORSCHE and HONDA were among the firsts to trust this new type of content.
EXHIBITIONS / NFTs
Soon after I turned these loops into NFTs and they were collected very quick on SUPER RARE.
Since then I'm represented by ARTPOINT and BLACKDOVE. Thanks to them these loops are frequently exhibited all around the world. Tokyo, Paris, New York, Los Angeles, etc. It even comes as native animated background on SAMSUNG TVs.
Often in public places, it's also shown in offices, hotels and soon on Private Jets.
PROCESS
A lot of thoughts and time is put into each individual loop to make it a unique and meaningful art piece.
To debunk how it works I've started a series of videos showing the creation process.
LIBRARY
bottom of page